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Protection, Without the Pitch.
Designed for partners. Validated by data. Built for long-term growth.
Why Gold Standard Plus?
For decades, the automotive industry has searched for better ways to retain customers beyond the initial transaction. Prepaid maintenance continues to stand out because it works, it’s simple, tangible, and used often. When structured correctly, a maintenance plan becomes a calendar of return visits, creating consistency, familiarity, and trust over time.
Maintenance as the Foundation
Across automotive programs, maintenance consistently serves as the foundation for engagement. Routine services drive repeat behavior, while thoughtfully designed protection benefits add long-term value. This combination creates a natural, customer-first pathway to retention, without pressure or disruption.
What the Data Shows
Industry studies regularly report service return rates exceeding 70% among prepaid maintenance participants, with some organizations achieving 80% or higher retention. These results significantly outperform typical post-warranty retention averages, reinforcing maintenance as one of the most effective long-term engagement strategies in the automotive ecosystem.
Credit Unions
Automotive member benefit programs designed to strengthen relationships and support non-interest income.
Offer members practical, everyday automotive value while creating a recurring source of income for the institution.
Repair & Tire Shops
Maintenance and protection programs that support repeat visits and incremental revenue without disrupting operations.
Create repeat engagement and incremental profit without slowing the shop.
Dealerships
Automotive programs that extend revenue and engagement beyond the initial sale and service visit.
Turn service and ownership moments into profitable, repeatable opportunities.