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Turn Service Traffic into Profit

Dealership Solutions

Gold Standard Plus helps dealerships unlock new revenue by activating automotive maintenance and protection programs directly inside the service drive and ownership experience. 

Designed to fit into dealership operations, not disrupt them, allowing stores to generate meaningful new income without changing how their teams work. 

Why Dealerships Win with This Model

Every dealership already has what it needs to grow revenue:

  • Service traffic
  • Ongoing customer relationships
  • Vehicles aging out of factory coverage
  • Customers actively thinking about repairs and maintenance


Gold Standard Plus structures programs around these moments, converting everyday service visits into high-margin opportunities that feel natural to the customer and easy for the dealership.

The Gold Marketplace Platform

For dealerships, Gold Standard Plus supports a digital platform called Gold Marketplace.


Gold Marketplace allows customers to:

  • Access maintenance and protection options for their specific vehicle
  • Review clear terms and pricing
  • Enroll privately and securely


For the dealership, this means:

  • No inventory
  • No paper contracts
  • No additional administration
  • No sales pressure placed on service advisors


Revenue is generated while the customer is already engaged with the dealership without slowing down the lane.

Built for the Service Drive

Gold Marketplace is designed to align with how dealerships already operate. 


Gold Marketplace:

  • Works alongside existing service workflows
  • Requires minimal staff involvement
  • Eliminates manual paperwork and tracking
  • Allows customers to self-educate and enroll


Service teams stay focused on servicing vehicles. The platform handles the rest.

Revenue That Shows Up

Because the platform converts existing service traffic, dealerships don’t need to create demand it already exists.


As customers enroll:

  • Revenue is generated
  • Engagement increases
  • Return visits grow


The more service traffic a dealership has, the more the system produces without additional overhead.

A Scalable Revenue Layer

Gold Marketplace scales naturally across:

  • One rooftop
  • Multiple locations
  • Dealer groups


Because it relies on existing volume, growth comes from activation, not expansion of staff or process.

what is gold marketplace?

Let’s Talk About Your Stores

If you want to add meaningful service drive revenue without adding complexity, a conversation is the right place to start.

Start the conversation

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