Credit Union Solutions

Vehicles are one of the most consistent financial commitments in a member’s life.

Maintenance, repairs, and unexpected expenses are inevitable and when credit unions are part of that experience, relationships deepen.

Automotive benefit programs allow credit unions to:

• Provide tangible, everyday value
• Stay connected to members beyond loans
• Generate recurring income through participation

This is not about selling insurance. It’s about being present when members need help with one of their biggest assets. Gold Standard Plus transforms what’s already working into predictable, scalable revenue streams. You can think of it as switching on a profit engine that was built into the business all along, but never fully activated. 

Gold Standard Plus supports a structured automotive Member Benefit Program designed specifically for credit unions.

The program centers on:

• Prepaid maintenance
• Vehicle protection benefits
• Member-friendly pricing
• Simple enrollment

Together, these elements create a benefit members understand, use, and return for while supporting consistent revenue for the credit union.

The program is designed to align with how credit unions already serve members.

It:

• Fits into branch and digital engagement
• Requires minimal operational lift
• Does not require staff to become salespeople
• Supports compliance-friendly, transparent value

Members receive something tangible. The credit union gains ongoing engagement and income.